Why Email Marketing Still Works (And How to Use It to Grow Your Small Business)
If you’ve heard people say “email marketing is dead,” think again. In a world dominated by social media and short attention spans, email remains one of the most effective, personal, and profitable tools small businesses can use.
In fact, studies show that email marketing can deliver an average ROI of $36 for every $1 spent—more than any other marketing channel. Still not convinced? Let’s break down why email marketing works and how you can start using it to grow your business today.
1. You Own Your List (Unlike Social Media)
Social media platforms can change their algorithms, shut down your account, or limit your reach. But your email list? You own it. That means you have direct access to your audience—no filters, no pay-to-play, just pure connection.
2. Emails Reach Your Audience Personally
People check their email daily—some even hourly. A well-written email can feel like a direct message to your customer’s inbox, making it more intimate, targeted, and trustworthy than a social media post in a crowded feed.
3. What Kind of Emails Should You Be Sending?
Here are some powerful email types every small business should consider:
Welcome Email – First impressions matter. Set the tone and let subscribers know what to expect.
Newsletter – Share updates, tips, blog posts, or behind-the-scenes content.
Promotional Emails – Announce sales, offers, or limited-time products.
Educational Content – Teach your audience something helpful related to your product/service.
Re-engagement Campaigns – Win back inactive subscribers with a special offer or message.
4. How to Build an Engaged Email List
A successful email strategy starts with the right audience. Here’s how to build your list:
Use lead magnets (like discounts, freebies, or guides)
Add opt-in forms to your website and blog
Collect emails in-person at events or your store
Run social media campaigns that drive email sign-ups
Just remember: always get permission before adding someone to your list (no spam allowed!).
5. Tips to Make Your Emails Convert
You don’t need to be a copywriting expert. Just follow these best practices:
Write like a human. Be conversational and clear.
Use eye-catching subject lines. If they don’t open, they won’t read it.
Keep it short and value-packed. Respect your reader’s time.
Include one clear CTA. Whether it’s “Shop Now” or “Read More,” make it obvious.
Use visuals and branding. Make your emails recognizable and engaging.
Test and improve. Track open rates, click-through rates, and unsubscribes to refine your strategy.
6. Tools to Make Email Marketing Easy
You don’t need to start from scratch. These tools offer templates, automations, and analytics:
Mailchimp – Great for beginners
Flodesk – Beautiful designs and easy-to-use
ConvertKit – Perfect for creators and educators
Klaviyo – Powerful for e-commerce businesses
Thoughts…
Email marketing isn’t just alive—it’s thriving. It’s cost-effective, personal, and proven to drive real results. Whether you're just starting out or looking to grow, now’s the time to make email part of your marketing strategy.
Need help crafting email campaigns that actually convert? We specialize in email marketing for small businesses. Let’s chat about how we can grow your list—and your business—together.