If you’ve heard people say “email marketing is dead,” think again. In a world dominated by social media and short attention spans, email remains one of the most effective, personal, and profitable tools small businesses can use.

Running a small business means every dollar counts, especially when it comes to marketing. So, when you think about spending money on ads, the question naturally comes up: Are paid ads even worth it?

In a world full of competition, a strong brand is more than just a logo—it’s your voice, your vibe, and your promise to your customers.