Bloom Botanicals

HOW WE HELPED ↓

+ Social Media Branding

+ Paid Ad Campaign

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Close-up of a woman's face and hand, with skincare products nearby, overlaid with text that says 'Summer Skincare Tips' and website information, promoting summer skincare advice.

Close-up of a woman's face highlighting glowing, smooth skin with text overlay promoting a skin care collection, including products like face serum, nourishing body oil, and night cream, on a textured background.

A beach scene with a focus on two women sitting together, one in a white swimsuit and the other in a white dress, with overlaying text asking to learn more tips and follow on Instagram.

An orange background with a lemon slice and a small amber bottle of facial serum in the center. The text reads "Glow Brighter, Naturally" and highlights product features such as skin tone brightness, protection against skin damage, reduction of dark

A skincare advertisement featuring a white bottle with a silver cap floating in blue water with bubbles. The text promotes Bloom Botanicals hydration serum, highlighting benefits like reducing fine lines, deep hydration, calming, and reducing dark sp

+300% Increase in social media reach

• +112% Increase in sales conversion rate

• +300% Increase in email subscribers

• +400% Increase in paid ads impressions

• +300% Increase in social media reach

• +300% Increase in social media reach • +112% Increase in sales conversion rate • +300% Increase in email subscribers • +400% Increase in paid ads impressions • +300% Increase in social media reach •

About the Project

THE PROBLEM:

Bloom Botanicals launched their clean skincare line in 2022, inspired by natural beauty and plants. But their brand didn’t have a consistent look or message across platforms. Their original logo and colors didn’t match the modern, upscale vibe they wanted. Without a clear visual style or consistent messaging, it was hard for them to connect with their ideal customers—especially on social media.

THE SOLUTION:

We worked with Bloom Botanicals to refresh their brand from the ground up. First, we updated their look by modernizing the logo, choosing a clean color palette with soft earth tones and botanical greens, and refining the fonts to give a simple, elegant feel.

Then, we applied this new look across Instagram, their website, and packaging mockups—making sure everything felt consistent and intentional.

To help them reach more people, we launched targeted paid social ads focused on product education and seasonal skincare tips. These ads encouraged people to “shop the glow” and discover favorites like the Vitamin C Serum and HydraBloom Moisturizer.

Choosing MirKai Marketing was a great decision for my brand. I launched Bloom Botanicals with a clear vision, but I didn’t have the time or know-how to make it consistent everywhere. My branding felt outdated, and I wasn’t connecting with my audience. Now I feel confident, and my customers are seeing the difference. Thank you!